Chinese citizens are leading the charge in a continued rebound of international travel, exemplified in the second quarter by more than 1.5 million Chinese travelers leaving on outbound trips during the Golden Week holiday— over China’s May Day holiday alone, outbound travel reached 87% of 2019’s numbers.
What’s more, Q2 reflected a broadening market base of Chinese travelers, with stronger involvement from Gen Z women and older demographics.
The top destinations for Chinese travelers still included traditional favorites like Singapore (15.6%), Thailand (13.8%), Malaysia (12%), Japan (11.7%), and South Korea (11.5%). But Q2 saw a noticeable rise in interest toward less common destinations like Europe (10.1%) and Australia (8.2%).
