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Keeping pace with the evolving Internet landscape in China

Keeping pace with the evolving Internet landscape in China

Be it for regulatory directives or where China's digital economy is headed, travel brands need to be agile to make the most of the situation.

01/06/2022|11:38:11 PM|ChinaTravelNews

With no walled gardens, marketers gear up for new era in ad tech in China

The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.

12/30/2021|3:19:53 PM|ChinaTravelNews
Hopper banks on data algorithms and tools to expand in Asia Pacific

Hopper banks on data algorithms and tools to expand in Asia Pacific

The U. S.-based company asserts that its proprietary algorithms are enabling it to come up with novel travel products.

01/03/2022|9:25:36 PM|ChinaTravelNews

Trip.com Group’s CEO underlines solid progress in content strategy

Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.

12/16/2021|11:24:39 PM|Ritesh Gupta, ChinaTravelNews

Counting on marketing and AI to stay on one’s travel wishlist

Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.

12/08/2021|10:36:50 AM|Ritesh Gupta, ChinaTravelNews

Meituan underlines potential for sustainable growth in hotel bookings

The company stated that it not only continues to leverage its competitive advantage in lower-tier markets, but it is also improving its offering in the high-star hotel category.

11/30/2021|2:08:09 PM|Ritesh Gupta, ChinaTravelNews

Huazhu’s CEO extends support to franchisees

The Chinese hotel company acknowledges that the going hasn’t been easy for its franchisees in certain areas and Huazhu has decided to revitalize the “weakened confidence” via certain financial relief.

11/27/2021|11:00:55 AM|Ritesh Gupta, ChinaTravelNews

Tongcheng-Elong continues to swell its paying user base

The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.

11/26/2021|12:45:31 PM|Ritesh Gupta, ChinaTravelNews
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