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Destination Sport: Taking on opportunities and challenges in China's travel market

Destination Sport: Taking on opportunities and challenges in China's travel market

The company aims to provide tailor-made solutions to professional sports organizations.

06/02/2023|1:55:06 PM|Jerry Tang, ChinaTravelNews
How travel brands can boost their “loyalty dividend”

How travel brands can boost their “loyalty dividend”

Growing the loyalty dividend begins by understanding which rewards today’s travelers really value.

10/18/2022|6:49:19 PM|Phocuswire
US brands like Marriott deploy out-of-the-box strategies to reach China’s Gen Z

US brands like Marriott deploy out-of-the-box strategies to reach China’s Gen Z

The spending power of China’s Gen Z is set to quadruple to $2.4 trillion from now until 2035.

08/30/2022|3:35:24 PM|Fortune
Behind Marriott Bonvoy’s first APAC campaign

Behind Marriott Bonvoy’s first APAC campaign

From start to finish, the campaign was just was built on the feeling of a holiday, the feeling of travel.

08/18/2022|7:26:55 AM|Campaign
Marriott’s media network is a billion-dollar opportunity

Marriott’s media network is a billion-dollar opportunity

Even 1 percentage point of the digital retail media market can create almost half a billion dollars in revenue.

07/20/2022|2:37:23 PM|AdExchanger
Online travel giants ramped up marketing spend in 2021

Online travel giants ramped up marketing spend in 2021

Booking Holdings investment in marketing in Q3 reached $1.38 billion,3% up on Q3 2019’s figure.

04/02/2022|7:06:15 PM|Phocuswire

With no walled gardens, marketers gear up for new era in ad tech in China

The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.

12/30/2021|3:19:53 PM|ChinaTravelNews

Rethinking influencer relationships post-COVID

Bigger isn’t always better in the influencer world.

10/21/2021|5:11:47 PM|Hospitality Net
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