China’s outbound tourist numbers are expected to reach 140 million in 2024, a 50% increase over 2023 and there has been a huge increase in travelers to the Middle East, it was revealed at a recent seminar hosted in Dubai by i21 Group.
As of Q1 of 2024, the domestic traveler numbers in China had reached 180 million, according to the China Tourism Academy.
The Chinese traveler numbers to the Middle East have already shown a 100% increase compared to pre-Covid levels, the seminar heard.
