This expansion is underpinned by a global commitment to innovative travel solutions and strategic partnerships aimed at enhancing the travel experience for families and travelers of all ages within the region.
This includes providing services in regional languages and accommodating cultural nuances. The company observed a marked increase in travel interest to key destinations in the Middle East, such as the United Arab Emirates and Saudi Arabia, with triple-digit growth in bookings in the first quarter of this year compared to the same period in 2023.
This surge underscores the region's burgeoning appeal as a center for diverse travel, including historical, cultural, and religious tourism.
