The eagerly awaited ITB China 2024 is scheduled to occur from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Center, representing a crucial juncture for the worldwide travel industry.
With expectations of more than 600 exhibitors and over 1,000 carefully chosen buyers, plus the concurrent ITB China Conference and various networking events, ITB China 2024 promises to be a noteworthy gathering.
The event has reached the scale of its 2019 edition, indicating a strong recovery for the sector. Over 600 entities from the travel and tourism industries, hailing from more than 80 countries, have registered, marking an impressive 60% increase in scale from the previous year.
