The deal comes after Singapore launched an SGD 45 million marketing campaign in July to encourage local holidays amid a plunge in foreign visitor arrivals due to COVID-19 travel restrictions.
Scheduled on Sep 22-23, the two-forum sessions will bring together an expert lineup of more than 30 speakers from the tourism industry, including Airbnb, TripAdvisor, Lufthansa and Marriott.
The kick-off event scheduled on September 24 with all sponsor spaces being sold out.
At this year's TravelDaily Conference, Meituan will share views on how super apps are re-focusing on data-driven target marketing with enhanced algorithms and models.
The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Unlike traditional group buying, the new offering can be redeemed and managed through online self-service.
Digital marketing expert ASAP+ will join TravelDaily China in a webinar on August 18 to rethink brand communication through WeChat.
We keep confusing the tool (OTAs) with the strategy (a proper plan) and, until we keep mixing the two, there's no easy way out.
