There’s no doubt that the pandemic has been hard for the U.K. travel industry. With a forecasted cumulative drop of $3 trillion in global tourism, there’s still a way to go to return to 2019 levels — but marketers can now plan for clearer skies ahead.
In the U.K., search demand for travel is up by as much as 270% on last year. This is a figure that's likely to rise higher so long as people can travel safely.
Here, we share the latest search insights from Google and the actions travel marketers can take to plan for recovery and growth.
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