Ten years after establishing the global hotel industry’s first connection to Trip.com, SiteMinder has deepened its partnership with the leading online travel agent to make it possible for more hotels to access the rebounding outbound Chinese travel market.
As part of the partnership, Trip.com has signed an agreement to participate in SiteMinder’s new Channels Plus program, which simplifies distribution for hotels by giving access to multiple distribution channels through one setup.
The deepened partnership comes as SiteMinder reports that, over the first three months of 2024, bookings from China to the company’s 41,000 hotel customers surged by 75% from the prior year. As a reflection of the lucrative Chinese travel market’s spending habits, the average daily rate of those bookings was 10 percentage points higher than the global average.
