Search results for “TikTok”
With no walled gardens, marketers gear up for new era in ad tech in China
12/30/2021|3:19:53 PM|
The Chinese government’s decision to do away with closed ecosystems is a welcome change and marketers expect to reap certain benefits. But it doesn’t mean the impact of WeChat or Fliggy is going to reduce in any manner.
Local hotel bookings double after shy handsome Tibetan video goes viral
12/01/2020|3:58:49 PM|
On November 17, daily bookings to the region increased 111% year on year and the daily increase stayed around this level the following week.
Thinking beyond "survival mode" – Key takeaways for hotel distribution recovery
10/26/2020|1:35:36 PM|
Once a new revenue stream has been added, the business line won’t stop even after the pandemic.
Omio set to strengthen its offering in China
10/09/2021|8:00:53 AM|
The European multi-modal travel booking platform has been working on its digital marketing efforts, especially SEO and app store optimization, in China.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on
06/28/2021|2:22:56 PM|
Between January and May, impressions across travel advertisers were up 280% compared to the same period in 2020.
Influencers are the new travel agents for millennials, Generation Z
06/02/2021|4:29:22 PM|
57% of Gen Zers with summer travel plans said they’ll look to social media to help them prep, the same share who said they’ll use travel sites.
Top e-travel agencies in China fully back on track; Fosun unit to invest in airline | Daily Brief
05/20/2021|11:09:30 PM|
Shanghai Disneyland sees rising revisit numbers, boosted by recovering tourism; Number of full-time travel bloggers in China exceeds 100,000.
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