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Tongcheng Travel highlights its marketing excellence
03/24/2023|11:05:06 AM|
The online travel company stated that its decision to target students and also promote its loyalty membership initiative was complemented by marketing campaigns in 2022.
Tongcheng-Elong continues to swell its paying user base
11/26/2021|12:45:31 PM|
The OTA has taken its paying user base from 152 million in 2019 to over 196 million by the end of Q3.
Tongcheng-Elong grows paying user base, counts on pact with Tencent
09/06/2021|11:14:28 AM|
The Chinese online travel company continues to stand out for its user acquisition tactics and also deeper penetration in tier-3 or below cities in China.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
VisitBritain links with Tencent to attract more Chinese tourists
11/21/2018|10:49:47 AM|
Britain has seen record visits from China in the first half of 2018 with 137,000 visits, up 19% on the same period last year.
Tencent/Ctrip-invested Tongcheng-eLong reaps $121 million in profit in H1 2018
11/10/2018|12:23:05 PM|
The turnover of ticketing operations and accommodation bookings were $6.79 billion and $1.54 billion, respectively.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
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