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Didi-Kuaidi to enter the tourism industry with excursions and light transport
08/25/2015|8:43:13 AM|
China’s top taxi app Didi-Kuaidi will venture into tourism by integrating its corporate travel service and local excursions for individual travelers.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
Ctrip uncontested after merging with Qunar
10/27/2015|10:01:40 AM|
As the final chapter of the bitter rivalry between Ctrip and Qunar ends, the next question to consider is: Who will be the next challenger to an all-powerful Ctrip?
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Tripzm acquires leisure travel and lifestyle startup Meizhouliu
09/28/2015|10:44:21 AM|
Tripzm has fully acquired leisure travel and lifestyle site Meizhouliu, and will change the latter’s name to i-Tripzm.
The Tuniu Throwdown
04/30/2015|10:16:21 AM|
What happened to one of China’s largest online travel agencies in three crucial days and what led up to it?
Macquarie reports online travel growth in China shows no sign of slowing down
08/04/2015|8:52:37 PM|
China’s online travel market revenue will grow at 27% over 2014-18F, vs 13% for the overall travel market, with online penetration rising from 9% to 15%.
China's IT giants fail to wrest control of online travel market from Ctrip and Qunar
08/18/2015|6:12:35 PM|
Baidu, Alibaba and Tencent (BAT) are looking to grab a large share of the online travel business but OTA bosses Crip and Qunar push back hard with O2O model.
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