Search results for “Gen Z”
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021|5:55:47 PM|
The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Addressing consumers across a new customer journey
03/29/2021|2:20:26 PM|
After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
Fastdata’s China online travel report: family trips still a favorite in 2021
03/08/2021|6:55:11 PM|
Ctrip users had higher education level and income than the industry average.
Looking at novel variables for evaluating e-commerce activities of shoppers
12/18/2020|8:00:59 AM|
Where is “night economy” thriving? How can online grocery shoppers be targeted for travel products? Agile travel e-commerce brands can learn from China about how to find ways to get into the shopping loop of consumers and boost their business recovery.
Hilton survey reveals primary reasons Chinese want to travel
11/17/2020|4:43:05 PM|
Hilton’s research reaffirms Chinese demand and enthusiasm for travel, indicating the growing optimism for the domestic travel market.
Travel marketers show penchant for unconventional tactics to boost recovery
10/23/2020|9:37:25 AM|
Be it for looking beyond popular 3rd party ecosystems or supporting revenue generation post business model pivot, companies in China are open to experimenting to reach out to consumers.
Gen Z travelers: more open to influence and inspiration than other generations
11/21/2018|7:04:13 PM|
Gen Z travelers can be influenced by social media and advertising, so marketers should implement a content-rich, mobile-friendly and multiplatform approach to successfully reach this valuable audience.
The global pandemic’s newest luxury traveler? Your pet
09/12/2020|9:47:51 PM|
Millennials and Gen Z have shown in survey after survey that they want to provide for their pets at the same level as themselves, particularly with health care.
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