One of the brightest prospects is the sale of ground transportation and event tickets. The industry took a big step towards introducing that option on seat-back screens and mobile devices this week with the formation of a new partnership between onboard retail provider GuestLogix and connectivity provider Global Eagle Entertainment.
The partnership will integrate GuestLogix’s destination-based merchandise platform OnTouch into Global Eagle’s in-flight entertainment platform.
Airlines will be able to sell passengers destination-based activities including ground transportation and attraction vouchers.
Read full story at: http://skift.com/2014/03/13/the-next-stage-of-in-flight-revenue-focuses-on-destination-based-sales-2/
