The number of foreign nationals residing in China is now at 85% of the end of 2019 levels.
To capture attention, tourism departments in China flood social media platforms with dozens of short videos on their official accounts every day, even posting videos at four in the morning.
Short videos showcasing incredible scenes in the ice-and-snow city have gone viral on social media platforms.
Japan came second on the list of 20 most searched countries by Chinese tourists.
The policymakers are tasked with balancing the positive effects of increased tourism on the economy against the potential devaluation of the currency.
Chinese mainland remains its largest source market, accounting for 79 percent of the total.
11 percent more Russians went abroad compared to last year's winter holidays.
The French hotelier is confident that these winter “adventure” journeys will increasingly attract international tourists and businesses.
