While 94% of adults make the final decisions, Gen Alphas have an influence on the destination their parents select (64%), the activities they do (57%), length of trip and hotel selection (both 37%).
There is increasing enthusiasm to travel independently, and more people are seizing the opportunity to travel abroad over major public holidays.
Visitors who travelled to Macau via the HZMB have spent MOP4,280 (US$530) per head on average, 32% more than those who arrived through sea ports.
Overseas travel agencies have rolled out road shows in China recently in an attempt to grab a slice of the pie.
Universities and the industry need to collaborate better to inform students about work in the hotel and hospitality sector.
Bookings to EU destinations during the Chinese New Year are ahead 9.2% compared to last year and the substantial increase in visitors is well above the global average which is 0.2% up from 2018.
According to Tourism Australia, 1.42 million people visited Australia from China in the 12 months to September 2018, spending AUD 11.5 billion (USD 8.28 billion).
Industry experts point out that Chinese movie companies are becoming increasingly cautious about the theme park business, as it takes a long time to see financial return.
