The move will allow users to hail a private ride directly when using the Baidu Map, China’s answer to Google Maps, which covers about 886 cities worldwide.
The company may not take travel as one of its strategic growth businesses. But it might still be adding more travel-related offerings on its platform to explore all potential for monetization of user traffic.
The company will be launching a multimillion-dollar marketing campaign with ads running on TV and digital platforms, highlighting its hosts and promoting the benefits of hosting.
Klook has seen rail grow to become a preferred mode of transport among FITs visiting western Japan, with nearly a 500% increase in rail services bookings made between August 2018 and August 2019.
The theme park industry is booming in the country, highlighted by the Shanghai Disney Resort.
China is the world's second largest cruise market by passenger volume and about 63 percent of the Chinese cruise market comes from Shanghai.
“When you have direct relationships with airlines there’s a lot more you can do around ancillaries and NDC."
By the end of 2020, Klook plans to double its headcount from 1,200 to more than 2,500 across 30 offices; it also plans to bolster its presence in Europe.
