"China is one of the most promising source markets for inbound tourism to Germany, and few other countries have such a pronounced digital affinity. To continue engaging potential customers effectively, Germany will continue to enhance its digital customer services throughout the entire journey," says Petra Hedorfer, CEO of the German National Tourist Board.
Between May 26 and June 1, the board took a delegation of tourism officials and players on a digital knowledge-seeking tour around China.
The German delegation paid visits to multiple digital technology companies in Beijing, Shanghai, Zhejiang province's Hangzhou, and Guangdong province's Shenzhen, including JD.com for advanced automation and artificial intelligence applications, and online travel agency Trip.com Group for digitalized tour services and big data application in tourism. The board also signed a memorandum of understanding with Trip.com to promote tourism in Germany.
