Guochao, also known as "China-chic," a fashion trend featuring modern designs mixed with traditional cultural elements, has become a highlight of China's tourism market.
From cultural and creative products to novel and interesting cultural experiences, various regions in the country are offering richer and more diverse cultural and tourism experiences by keeping up with the upgrading of cultural and tourism consumption demand, utilizing traditional cultural resources, and integrating modern technologies.
This is inseparable from the increasing number of tourist attractions known for traditional culture. Records from the Ministry of Culture and Tourism (MCT) show that the number of traditional cultural attractions in China increased from 2,064 in 2012 to more than 4,000 in 2023, with an average annual growth of 8 percent.
