Turkey’s strategy for tourism: a big bet on China’s travelers
06/13/2024|1:56:06 PM|Skift

By 2030, Turkey expects to welcome 2 million Chinese tourists, a nearly fourfold increase from pre-pandemic levels. Projections anticipate more than half a million Chinese visitors by 2025.

In April, Chinese tourist numbers to Turkey doubled year-on-year to approximately 35,000. According to Trip.com, Turkey saw substantial growth in bookings during the Chinese Golden Week, highlighting a trend among Chinese tourists towards exploring less traditionally frequented destinations.

Enhancing connectivity, Turkish Airlines and Air China recently transitioned from a blocked space partnership to a new “free sale codeshare” agreement, initially covering flights between Istanbul and Beijing.

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