China's Ministry of Culture and Tourism said Tuesday that it will launch a month-long nationwide campaign to promote tourism in May.
The ministry plans to select six cities to highlight their tourism specialty. It has urged local governments to adopt preferential measures, such as issuing tourism consumption coupons and organizing non-profitable entertainment events.
Local tourism departments are also encouraged to publicize their tourism attractions through social media platforms and work with key opinion leaders to hold live-stream shows, according to the ministry.
