Seniors are an increasingly active group in China's tourism industry, taking tourist trains to the mountains to escape the summer heat and seeking warmth and sunshine in the south during winter.
By the end of 2025, the China Tourism Academy (CTA) predicts there will be over 100 million active older travelers in China. As a result, the silver tourism market is expected to hit 1 trillion yuan ($140 billion) by then.
From Jan. 1 to Oct. 15 this year, trips by Chinese people aged 55 and above almost doubled year on year, according to Trip.com, China’s major online travel agency. The report highlights that those aged between 55 and 60 are the primary consumer group, accounting for 60 percent of total trips.
A recent CTA report indicates that with China's aging population, improved health, more leisure time, evolving consumer behavior, and stronger spending power among seniors, silver tourism is increasingly seen as a key market and important growth engine for the tourism sector.
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