The interest of Chinese tourists in Türkiye is growing as a 15% annual rise was observed in early-bird bookings for 2024, a top sector official told Anadolu Agency (AA) on Monday.
"Türkiye could welcome 10 million tourists from China," said Mehmet Işler, the vice president of the Turkish Hoteliers Federation.
The Chinese government lifting restrictions on its citizens traveling abroad will help fuel tourist arrivals in Türkiye, he explained.
"Türkiye has the chance to attract 20% of its current number of tourists from the Chinese market alone," he said.
Türkiye welcomed 198,807 tourists from China in January-October, up from 89,515 in 2022 and 26,000 in 2021 when the country imposed restrictions on group travels due to the pandemic.
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