Club Med, a global vacation package provider, is planning to make China its largest market in terms of tourist visits in the coming years, says a top executive, as the company bets on the country’s tourism market scale, growth potential and innovation capabilities.
Club Med, which has been operating in China for the last 20 years, currently runs 11 resorts across the country. China is its second-largest tourist source.
Among the 17 new resorts scheduled for launch globally in the next three years, the company plans to set up around eight in China, said Henri Giscard d’Estaing, president of Club Med.
Experts said there is a growing demand for high-quality and tailor-made travel products, which require players to come up with more innovative and diversified services.
Club Med has innovated a new product line of urban-themed vacations for urban tourists holding a growing taste for short-distance and flexible travel demand, Giscard d’Estaing said.
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