In the second quarter this year Viator brought in $216 million in revenue – up from $136 million in Q2 2022 – and accounted for 43% of Tripadvisor’s total revenue.
That’s a notable change from one year ago when Viator accounted for just 32% of revenue. Prior to Q2 2022, Tripadvisor did not provide a breakdown of revenue for Viator.
In a call with financial analysts Thursday morning to discuss the results, Tripadvisor CEO Matt Goldberg acknowledged Viator is the company’s “high growth business,” with gross booking value of $1.1 billion in Q2, up 40% year-over-year.
The Tripadvisor Core segment – which includes its hotel metasearch, Tripadvisor experiences and dining and other offerings such as cruises, rental, flights and cars – was nearly flat year over year for revenue, at $279 million compared with $274 million in 2022. Within the core segment, revenue from experiences and dining was $50 million, up 43% year over year, which helped to offset a decline in branded hotels revenue of 7%. And Tripadvisor reports hotel meta revenue was down in the low single digits in the United States and Asia Pacific and down even more in Europe.
Total revenue for Tripadvisor in the second quarter came in at $494 million, up 18% year over year, and adjusted EBITDA was $90 million, 18% of revenue and down 17% compared with Q2 2022.
Tripadvisor’s selling and marketing costs were $270 million for the second quarter. That’s an increase of 24% year over year and 55% of Q2 revenue, up slightly compared with 2022, which the company said was “primarily due to an increase in Viator marketing costs, which includes brand spend.”
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