China's tourism industry saw an accelerated recovery in the first half of 2023, according to a report recently released by the China Tourism Academy (CTA).
Since the beginning of this year, Chinese people's desire to travel has gradually increased and their tourism consumption has continuously expanded.
China saw a total of 2.384 billion domestic tourist trips in the first six months of this year, a year-on-year increase of 63.9%, the latest data from the country's Ministry of Culture and Tourism (MCT) showed. During the period, domestic tourism revenue reached 2.3 trillion yuan (about $320.2 billion), up 95.9% compared with the same period last year.
A total of 5.5 billion domestic tourist trips are expected to be made in China during 2023, rebounding to more than 90% of pre-pandemic levels, the report said. The revenue generated by the domestic travel market this year will exceed 5 trillion yuan, over 80% of pre-COVID levels.
The CTA predicted that China is expected to see 1.854 billion domestic tourist trips and domestic tourism revenue of RMB 1.2 trillion in June, July and August, accounting for about 28.11% and 27.46% of this year's total, respectively.
China's outbound tourism market has recovered, with outbound destinations receiving 40.37 million trips from the Chinese mainland in the first half of this year, according to the CTA. During the same period, short-distance outbound travel was the first to recover, with 93.95% of tourists traveling in Asia.
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