The tourism industry is among the worst hit by repeated COVID-19 outbreaks, with a large number of small travel operators and hotels eliminated from the market.
Meanwhile, hospitality operators are embracing changes in an effort to revitalize the industry.
Shanghai Haichang Ocean Park in the Pudong New Area has opened the first Ultraman-themed pavilion in the world. This is part of the new IP cooperation.
It was the first time that the park was involved in IP cooperation since it opened nearly four years ago. The park was shut for over two months during the lockdown.
Giants in the hospitality industry said their development blueprint has not veered in China despite the ups and downs of the COVID-19 pandemic.
In 2022, Marriott International plans to expand its portfolio in China with the anticipated addition of more than 50 hotels in over 30 destinations, it said. Last year, the hospitality giant opened over 50 hotels in China.
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