Chinese wholesaler DidaTravel has expanded its long-standing partnership with Centara Hotels & Resorts, a leading Thai hotel operator.
As part of the agreement, 48 of Centara Hotels & Resorts properties are now available to DidaTravel’s B2B buyers at special rates – with 39 of those properties in Thailand and the other nine in Oman, Qatar, United Arab Emirates, the Maldives, Sri Lanka, and Vietnam.
The expanded agreement also includes closer cooperation on marketing campaigns such as online promotions and roadshows to help the hotel chain reach more offline travel sellers in China.
Furthermore, the hotel chain will benefit from DidaTravel’s business intelligence (BI) reports about which sales channels to target, along with accurate pricing suggestions.
Through partnering with DidaTravel, the hotel chain significantly expands its global B2B reach by accessing 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs.
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