Thanks to the Beijing 2022 Olympic Winter Games, consumption related to the ice-snow industry has gained steam across China. The revenue of ice and snow tourism in the country is expected to exceed RMB 320 billion (about USD 50 billion) from 2021 to 2022, according to the China Tourism Academy.
While residents of northern provinces remain the main consumers of winter sports due to relatively favorable snow conditions and temperatures, data shows that such recreational activities are also increasingly sought after in southern Chinese cities.
Bookings for ice-snow tourism soared over 30% year on year in Southwest China's Chongqing municipality during the seven-day Spring Festival holiday from Jan 31 to Feb 6, said the city's administration of culture and tourism.
Ice and snow scenic spots in the cities of Xianning and Yichang, in central China's Hubei Province, both received over 30,000 tourists during the holiday, up approximately 60% year on year respectively.
Shanghai and Guangzhou, boasting professional facilities and venues, have been listed among popular destinations for consumption involving the ice and snow industry, according to Mafengwo, a travel service and social networking platform.
Though cities and provinces in southern China such as Shanghai, Chongqing, Sichuan and Guizhou have a temperate climate, their pursuits in the development of snow and ice sports remain unaffected.
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